Sr. Director, Consumer Communications

Description

The Role

Pinterest’s Consumer Communications function is at the center of how we build cultural relevance and connect with the audiences that matter most—across product storytelling, lifestyle and culture, and creator-led narratives.

As Sr. Director, Consumer Communications, you’ll lead a team spanning product, lifestyle/culture and creator communications. Reporting to the Chief Communications Officer, you’ll own Pinterest’s consumer communications strategy end-to-end, serving as the CCO’s primary partner in translating the company’s consumer and brand vision into strategy and execution across consumer, culture and creator audiences.

What you’ll do:

• Lead and develop a high-performing consumer communications organization with clear goals, strong accountability and a culture of excellence and creativity.
• Define and own the integrated consumer communications strategy for Pinterest—across product, lifestyle/culture and creator comms—ensuring coherence and alignment with company and brand priorities.
• Lead the product consumer communications practice, partnering closely with Product and Marketing to develop narratives that bring Pinterest’s product roadmap, visual search, shopping and safety/wellbeing features to life for consumers.
• Lead the lifestyle and culture communications team, setting the narrative vision for how Pinterest shows up in culture and driving strategies that resonate with lifestyle, culture, entertainment and trends media.
• Lead the creator communications practice, defining how we work with creators, influencers and public figures to tell Pinterest’s story and designing programs that put creator voices at the center of consumer narratives.
• Partner cross-functionally with Marketing, Editorial, Creative and Social teams to build integrated consumer campaigns—across earned, creator-led, experiential and social channels—that drive cultural relevance and brand love.
• Own the communications strategy for major consumer-facing moments (e.g., Pinterest Predicts, cultural tentpoles, brand collaborations, consumer product launches), determining where we show up, what stories we tell and how we integrate media, creators and experiences for maximum impact.
• Serve as the CCO’s primary partner on consumer-facing brand reputation—advising on narratives, opportunities and risks, and ensuring the CCO and executive team have the insight and strategic options needed for high-stakes consumer and cultural moments.
• Work with the CCO to establish measurement frameworks across the consumer communications portfolio, using data and reporting to demonstrate impact, inform strategy and continuously refine how we show up with consumers.
• Use AI to monitor and analyze cultural and media trends, synthesize consumer and audience insights, and accelerate development of content and recommendations—improving speed, insight and proactivity while maintaining human judgment and accountability.

What we’re looking for:

• 14+ years of experience in consumer communications or a related field, with significant experience at a consumer brand, agency or consumer tech/platform company.
• 5+ years leading communications teams, including direct experience managing other managers and building high-performing, diverse organizations.
• Deep experience leading integrated consumer communications strategies and campaigns across product, lifestyle/culture and creator-led channels, from insight and positioning through execution.
• Proven track record building and overseeing creator and influencer programs, including working with talent reps and public figures to drive authentic, high-impact storytelling.
• Existing senior-level relationships with top-tier consumer, lifestyle, culture and trends media, and a history of using those relationships to shape narrative and drive agenda-setting coverage.
• Exceptional storytelling and writing skills, with experience developing high-quality consumer-facing materials across newsroom posts, social content, pitches, Q&As and executive/creator talking points.
• Demonstrated ability to advise and influence senior executives, drive alignment across highly cross-functional teams, and make clear strategic tradeoffs in a fast-paced, matrixed environment.
• Deep understanding of culture, trends, creators and media dynamics, with strong instincts for where Pinterest should lead in the cultural conversation—and how communications can move perception over time.
• Experience designing and leading consumer crisis and issues communications strategies, in close partnership with Policy, Trust & Safety, Legal and regional communications teams.
• Comfort using AI tools to enhance and accelerate consumer communications work (e.g., trend analysis, insight development, content drafting), with a commitment to verifying outputs and maintaining accountability for accuracy.
• Bachelor’s degree in Communications, Public Relations, Journalism or equivalent experience.

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• Given media proximity to LA, NY and SF, this role will need to be based in Los Angeles, New York or San Francisco and in the office for in-person collaboration 1–2 times per quarter.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

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