Behind the Screens with tvScientific: Meet Heather Carver, Chief Customer Officer

Heather Carver, Chief Customer Officer for tvScientific by Pinterest, joins us in a new edition of our Behind the Screens with tvScientific series. Heather discusses what led her to the company, her take on the importance of customer success, her team’s mission and her advice to those interested in working here. Read Heather’s story and discover open opportunities on the team. 

What led you to join tvScientific in January 2026? 

I’ve spent most of my career helping advertisers and publishers navigate major shifts in digital advertising, from the rise of programmatic and header bidding to identity changes and performance measurement. What attracted me to tvScientific was the opportunity to help shape the next major evolution: making television a true performance channel.

tvScientific has remained focused on helping advertisers reach real consumers in trusted media environments. That commitment to quality, transparency, and measurable outcomes stood out immediately.

When Pinterest acquired tvScientific a month later, it became even more compelling. Bringing together Pinterest’s unique intent and taste signals with tvScientific’s optimization and measurement capabilities created a vision I hadn’t seen elsewhere in the market. Pairing tvScientific’s impressive portfolio of proprietary technology and Pinterest’s high intent audiences, we’re creating something that bridges inspiration and action in a way that’s truly differentiated. That’s exciting from both a customer and innovation perspective. It felt like a rare opportunity to help build something differentiated at the intersection of performance marketing, television, and AI driven optimization. We’ve already made some incredible progress with the launch of tvScientific by Pinterest in April. 

How has your journey through the programmatic ecosystem shaped the way you think about customer success today?

I’ve had the opportunity to see the industry from multiple perspectives, working with publishers, platforms, advertisers, agencies, and technology providers. One thing I’ve learned is that great customer success isn’t about reacting to tickets or solving isolated problems. It’s about helping customers navigate complexity and achieve meaningful business outcomes.

Programmatic advertising has become incredibly sophisticated, but customers don’t buy technology for technology’s sake. They buy growth, efficiency, transparency, and results. My experience has reinforced that customer success teams need to be strategic partners who understand both the technical details and the business objectives behind every campaign.

It’s also taught me the importance of transparency. In an industry increasingly filled with black box solutions, customers want partners they can trust. The best customer relationships are built when you can clearly explain what is happening, why it’s happening, and how you’re driving outcomes. I often think about it as “trust, but verify.” Customers should have confidence in our expertise, but they should also have access to the data, insights, and measurement that validate the results we’re delivering together.

Heather and her husband in Big Sur, their favorite destination.

As Chief Customer Officer, you oversee customer success, account management, and strategic partnerships. What is your team's mission and how does that vision uniquely show up in the CTV performance advertising world?

Our mission is simple: help our customers turn television into one of their most measurable and effective growth channels.

That means going far beyond campaign management. We help customers define success, establish the right measurement frameworks, uncover opportunities for optimization, and ultimately prove business impact. Whether that’s driving incremental revenue, improving ROAS, acquiring new customers, or increasing brand consideration, our focus is always on outcomes.

What makes this especially exciting in the CTV space is that we’re helping reshape how marketers think about television. Historically, TV was viewed as difficult to measure and optimize. Today, we’re helping brands connect premium television experiences directly to business results. Our team sits at the center of that transformation, partnering closely with customers to ensure they have both the confidence and the evidence to scale their investments.

Just as importantly, we approach customer relationships as partnerships, not vendor engagements. The best outcomes happen when we go deep with our customers, understanding their business, their challenges, and their goals, and then innovate together. We want to be an extension of their team, bringing ideas, insights, and new approaches that help them stay ahead in a rapidly evolving market.

Heather after running the Philadelphia marathon in November 2025 to raise money for her mother’s MS foundation.

As an official Pinterest employee, we have to ask: what excites you most about being a member of the team? 

Pinterest has always stood apart because of the positivity and intent behind the platform. People come to Pinterest to discover, plan, and take action. That’s incredibly powerful when you think about the future of advertising.

One thing I particularly admire is Pinterest’s commitment to creating a positive experience online. Campaigns like “The best thing you can find online is a reason to go offline” reinforce the idea that technology should inspire real world action and help people build lives they love. That mindset resonates with me personally and reflects a culture that values positivity, purpose, and meaningful outcomes.

I’m also energized by the culture. There’s a strong focus on innovation, collaboration, and solving meaningful customer problems. There’s a genuine appreciation for positive attitudes, curiosity, and teamwork. It feels like we’re still in the early chapters of what’s possible, which makes this a particularly exciting time to be part of the team.

A quick mid-sail selfie with Heather and her family in the Caribbean. 

What skills or qualities do you look for when building a high-performing customer success team, and what advice would you give to candidates hoping to join tvScientific by Pinterest?

I look for people who combine curiosity, accountability, empathy, and a positive attitude.

The best customer success professionals are naturally curious. They want to understand how things work, why customers behave the way they do, and how they can continuously improve. They’re comfortable navigating ambiguity and aren’t afraid to ask questions.

I also value ownership. Our customers trust us with important business goals, so I look for people who take responsibility for outcomes and proactively solve problems.

Finally, empathy is critical. Great customer success requires the ability to understand what customers are trying to achieve and to build genuine relationships based on trust. A positive attitude matters as well. The challenges our customers face are often complex, and the people who make the biggest impact are those who bring energy, optimism, and a solutions oriented mindset to every interaction.

For anyone interested in joining tvScientific by Pinterest, my advice is simple: stay curious, embrace change, and focus on learning. The advertising industry evolves incredibly quickly. The people who thrive are the ones who view every change, whether it’s AI, measurement, identity, or new media channels, as an opportunity to grow and create value for customers.

Apply now to join the tvScientific by Pinterest team.