Behind the Screens with tvScientific: Meet Emily Robinson, VP, Marketing

In April 2026, Pinterest announced tvScientific by Pinterest, now giving advertisers a way to reach Pinterest’s exclusive high-intent audiences off of Pinterest and on TV. It's a significant moment for the business, and exactly the kind of growth that brings remarkable people to our team. Meet Emily Robinson, VP of Marketing for tvScientific by Pinterest. 

You've built an impressive career across ad tech. What first drew you to tvScientific and the CTV performance advertising space?

Before diving into the world of ad tech, I started on the media planning and buying side, launching branding campaigns for blockbuster films. That experience gave me a deep appreciation for what marketers truly need to succeed, and also revealed just how complex advertising can be. I moved over to the performance side of the house working on campaigns that were focused on digital channels. I loved being able to see what’s working and not working and the ability to optimize was a leap that I wasn’t expecting in advertising in the early 2010s. 

Since I was working on digital channels, I was on the ground when programmatic started taking off, I remember asking a mentor whether TV would ever work the way digital did. He believed one day we’d be able to buy and optimize TV with the same precision. At the time, it felt like a pipe dream because TV was still so manual and opaque.

That’s a big part of what drew me to tvScientific. Years later, my former boss, who had become Chief Revenue Officer there, told me about what the company was building, and I was immediately hooked. It felt like that future had finally arrived: the ability to activate, measure, and optimize TV with the rigor of digital, while still preserving TV’s unique power.

I was also drawn to the people behind it. I wanted to work with leaders who had performance in their DNA and were genuinely rethinking what TV could be. When I learned more about Jason Fairchild and his track record as an innovator, it was clear this was a chance to help tell a story the market had been waiting for.

Pinterest's mission is to bring everyone the inspiration to create a life they love. How will tvScientific help bring that mission to life?

What’s so powerful about Pinterest is that people come to the platform with intention. They’re not just scrolling to be entertained. They’re dreaming, deciding, and doing what they want next. Whether it’s how they want to dress, decorate, travel, celebrate, or live, Pinterest captures people in that incredibly meaningful moment when inspiration is starting to turn into action.

That’s what makes this so exciting. tvScientific helps bring that signal to the biggest screen in the home, which is incredible. It gives brands the opportunity to show up earlier in the journey, while someone’s preferences are still taking shape, in a way that feels more relevant to what they actually care about and their taste profile. 

To me, that’s how this helps bring Pinterest’s mission to life. It’s about helping people discover ideas, products, and brands that genuinely align with what they’re already dreaming about or planning for. When TV advertising is done well, it doesn’t interrupt, it inspires. And this creates a much more natural bridge between inspiration and action.

What are you most excited about from a marketing perspective? What story are you eager to tell the market?

So many marketers today are feeling the same pressure: their core channels are hitting a plateau, acquisition costs are climbing, and there’s a real frustration around transparency. They’re doing everything they can to squeeze more out of the same lower-funnel playbook, but eventually you hit a wall. At some point, growth doesn’t come from competing harder in the same crowded moment. It comes from showing up earlier, when decisions are still being formed.

That’s why this moment feels so important. Pinterest brings a uniquely forward-looking signal because it reflects what people may do next, not just what they’ve already done. And when you pair that with tvScientific’s ability to optimize toward real business outcomes, TV becomes a much smarter growth engine.

For me, the story is bigger than “here’s a new audience source on TV.” It’s that marketers can now reach future customers earlier, on the biggest screen in the house, with the same accountability they expect from the rest of their performance mix. That’s incredibly powerful.

If I had to simplify it even further, I’d say there are 3 things that make this really special:

1. You’re reaching people your competitors may not even see yet.
2. The system gets smarter over time, so performance can improve the longer you run.
3. You can finally see TV’s role in the full customer journey, not just in a silo.

It’s only been a couple of months, what’s it been like joining Pinterest and the newer bigger team?

It’s been energizing! There’s been a lot of change and a lot of momentum, but in the best possible way.

What has stood out to me most is just how collaborative the team is. I’ve been able to work across so many functions, and there’s a real spirit of partnership in how people approach the work. Everyone is very thoughtful, but also very willing to roll up their sleeves and build together. That’s especially important when you’re bringing something new to market.

I’ve loved partnering with teams across Marketing, Sales, Comms, Product, and Engineering, and seeing how much excitement there is across the company for what we’re building. What I’ve also really appreciated is that even though Pinterest is a much bigger organization, there’s still a strong creative and entrepreneurial energy. People care deeply about doing great work, but they also care about doing it the right way and doing it together. 

Has there been a specific moment since joining Pinterest that made you think, 'Okay, this is special'?

So many moments. But if I had to point to one, I’d say it started during the due diligence process. The more conversations we had, the more I could feel that this was more than a strategic fit on paper. There was a real shared belief in the opportunity and in the problem we’re trying to solve for marketers.

Pinterest has this incredibly powerful signal of early intent, and tvScientific knows how to turn that signal into measurable action on CTV. Seeing how naturally those pieces fit together, and how aligned everyone was around the opportunity, was one of those moments where you think, okay, this is going to be big.

For someone considering career opportunities with us, especially now with the expanded CTV capabilities, what would you want them to know about the culture and the opportunity here?

I’d want them to know that this is a really exciting moment to join, because you have the chance to help shape something meaningful while it’s still being built.

The culture is supportive, inclusive, creative, and empowering, but it’s also very high ownership. People are encouraged to bring ideas forward, test them, learn quickly, and make things better. That creates an environment where you can do some of the best work of your career, because you’re not just executing against a fixed playbook, you’re helping write the next one.

And from an opportunity standpoint, this is one of those rare moments where the market is shifting, the product is differentiated, and the team has the ability to genuinely define what comes next. If you’re someone who loves building, collaborating, creating work that matters and eating gelato as much as we do, it’s a very special place to be.

Ready to embark on a new journey? Explore opportunities to join our tvScientific team at Pinterest.