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Head of Content Marketing

 

Head of Content Marketing

San Francisco | California | United States

Pinterest is at an inflection point.

It’s time for us to more boldly tell the story to the outside that we know to be true on the inside: inspiration matters. Today, more than ever. 

We’re looking for an inspiring, globally-minded Head of Content Marketing to help Pinterest bring everyone the inspiration to create a life they love. 

Reporting to the Global Head of Business Marketing and working closely with cross-functional leaders across the company, you’ll lead and mentor a small but mighty team of marketers, industry and vertical thought leaders, writers, and creatives in clarifying and then amplifying the  inspirational, breakthrough, and sticky stories we aim to tell the world.

This is a role like no other, at an especially exciting moment in Pinterest’s history. Our business is thriving, our user base continues to grow, and we believe the impact of this role can fuel our company to grow in unprecedented ways.

You’ll be in a position to take a brand that’s beloved by those who use us, and misunderstood by those who don’t, and reshape our narrative to increase comprehension while underscoring our purpose. 

This is a full-time position based in SF.

You will:

  • Establish a formal content marketing team for the first time in Pinterest’s history and build an engine of must-read content that meets the needs of key cross-functional partners, notably marketing, sales, PR, and product. 
  • Mentor and support a 15+ person team, including contractors 
  • Build the global editorial and content calendar for the year and ensure every piece of content meets both the quality and velocity bar you set for the team
  • Manage the development of all “evergreen” sales content and core sales assets so our teams have the absolute best of the best to inspire advertisers to consider Pinterest; including twice yearly updates as new products launch or better data emerges
  • Ensure our industry thought leadership is heard and understood at scale in the market (we have a big story to tell and need out-of-the-box thinking to get that story out)
  • Help ensure our video case studies/stories are crafted to maximize viewability and business impact;
  • Manage all email lifecycle marketing content, with a perspective on how we might also reconsider how we message pinners, advertisers, and creators alike;
  • Partner with the product team to offer expert advice as we deepen our editorial lens on the platform;
  • Recruit, develop and motivate a team whose mission is to help inspire the world;
  • Build strong relationships throughout the company to help unify our narrative and amplify our mission internally and externally

You are:

  • A world-class writer, editor, and content producer. You have proven chops and hundreds of examples of published work that has travelled far (with the metrics and business impact to prove it);
  • A deep understanding of the mechanics of producing must-read content; you know how to write for a particular audience, but also how to craft content in a manner that you can make even the most “boring” topic deeply compelling. From headlines to ledes to narrative arcs, you know how to make content leap off the page (or the screen).
  • A respected marketer and storyteller who deeply understands both the art and the science of the craft. 
  • A conceptual thinker who has created breakthrough content-based campaigns in the past (beyond just one-off pieces);
  • A leader who can lead by doing; you can’t resist the urge to practice your craft by rolling up your sleeves and working alongside your team to unlock creativity that delivers against the strategy;
  • A mentor who is energized by growing others’ careers and knows how to motivate a team
  • An inspiring communicator who can represent marketing work, builds trust and influences alignment of our vision across marketing, PR and product design 
  • A believer in our mission of bringing everyone the inspiration to create a life they love

You have experience:

  • 15+ years managing editorial/content teams with a track record of shaping and shipping inspiring, must-read content across multiple mediums—print, web, mobile, video, and experiential
  • Delivering compelling written and verbal stories in front of audiences of all sizes (you are long past stage fright!) 
  • Experience at a consumer tech company ideal (for at least part of your career)
  • Experience at mission-driven brand-building
  • Deep literacy around both brand and performance/direct-response driven marketing tactics
  • Expertise managing both external agencies and internal creative teams and getting the very best out of them
  • Inspiring a team to bring conceptual ideas all the way through to fruition
  • Working across consumer, business, global and internal audiences a plus 

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