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Growth Marketing Manager

 

Growth Marketing Manager

  • San Francisco, California, United States

About Pinterest:

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. As a Pinterest employee, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping users make their lives better in the positive corner of the internet. 

We’re looking for an experienced and strategic growth marketer to join our team in San Francisco. The Growth Marketing Manager will own the strategy and execution of our paid social & app acquisition channels for users (“Pinners”), using them to drive user growth and Pinterest app adoption. This person will work very closely with our product, engineering, and brand teams to achieve maximum business impact. 

This role will involve direct ownership of core KPIs, as well as the day-to-day management of the channels that will drive them. Being able to test, adjust, and measure experiments and initiatives in a high-growth environment will be critical. As such, you must have deep experience managing paid advertising channels to be considered for this role. Specifically, experience in Facebook advertising and mobile app acquisition (including shifting web users to app) across a variety of channels will be critical.  

What you’ll do:

  • Manage, optimize, and grow paid social, programmatic, and app advertising programs (Facebook, Apple, programmatic DSPs), including hands-on channel management
  • Help define & iterate on Pinterest’s paid strategy to acquire & re-engage users, including increasing mobile app adoption & engagement 
  • Own tracking & measurement of paid KPIs (ROAS, incrementality, activation, etc.) using a combination of Mobile Measurement Partners and in-house data
  • Work with product and engineering teams to launch qualitative and quantitative A/B and multivariate tests (testing everything from creative to landing page experiences) 
  • Work with the in-house creative team to produce ad units for various campaigns and provide data insights around creative testing 
  • Work closely with the existing growth marketing team (B2B and B2C) to share learnings, best practices, and integrate channel strategies 

What we’re looking for:

  • Ability to define 6-12 month roadmap with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • 3+ years direct experience managing paid mobile campaigns at scale across multiple channels and ad networks, while exceeding specific KPIs 
  • Deep experience running Facebook/IG ads required; experience managing mobile user acquisition strongly preferred (including experience with mobile DSPs, Snapchat, Twitter, etc.)
  • Highly quantitative and drives decisions using data, from A/B testing to sound data modeling. Experience with SQL and Excel required
  • Strong cross-functional skills and experience working with product, engineering, creative and analytics teams 

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Get to know us:

Our mission

Hear what CEO Ben Silbermann has to say about how Pinterest chooses to do the right thing on the internet.

Supporting our Pinners and Pinployees

Since COVID-19 upended life as we knew it, Pinners began using Pinterest differently than before, and Pinployees have a drastically new set of needs. Learn more about our response to and support of these new priorities, with well-being and self care at the forefront. 

Our commitments to inclusion and diversity

We are listening and acting. Read about the actions Pinterest is taking to increase inclusion and representation on our platform and at our company, and our commitments in support of other organizations. 

Our Employee Resource Groups

Pinterest is home to 10+ ERGs, hear from them on how they're inspiring and staying inspired at Pinterest.

What's new on the platform

Want to stay up to date on what Pinterest is up to? Check out our Newsroom!

We’re looking for all kinds of people


To build an app that’s used and loved by people all around the world, we need a team with all kinds of different perspectives, experiences and backgrounds.

To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.

Pinterest is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accessibility@pinterest.com.

Pinterest will consider qualified applicants with arrest and conviction records for positions in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Ordinance, and other applicable state or local laws.

Pinterest also participates in the E-Verify program in certain locations, as required by law. See https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf and https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf