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Business Marketing Lead, Canada

 

Business Marketing Lead, Canada

  • Toronto, Ontario, Canada
  • Full-time
  • Marketing

The Pinterest Business Marketing team is composed of highly skilled marketing generalists, able to flex with equal strength among marketing strategy, copywriting, project management, cross-functional team leadership, industry thought leadership, event planning and creative oversight. Most importantly, we are business marketers, able to capture hearts and minds with engaging, inspirational campaigns that drive business impact. Expect to be stretched, work hard, grow quickly, pivot often and learn a ton.

The Canadian Country Marketing Manager plans and executes integrated campaigns across all business channels, partnering with a cross-functional team and managing external agencies to produce content and creative activations that bring our key messages to life and produce measurable results. This role serves as a close partner to the Canada country manager, working hand-in-hand to build local marketing programs that support revenue goals and identify opportunities for industry visibility and thought leadership.

What you’ll do:

  • Build regional integrated campaigns that shift advertiser perceptions and behaviors, and activate them in your local market. This includes campaign strategy, project management, agency management, content writing, event planning, measurement, and creative and production oversight on assets like videos, direct mail pieces and sales collateral
  • Identify strategic priorities in your local ads market, create go-to-market plans, and provide market expertise and guidance to the broader global marketing team. Tell us how to win in your market, the insights and stories that will resonate most with your target audience, and ideal market timing for our global initiatives
  • Own key industry partnerships to develop Pinterest’s presence in your region. This includes securing speaking engagements, writing presentations, and partnering with our comms team to secure press coverage during regional industry moments

What we’re looking for:

  • 8+ years of marketing experience in Canada’s ad market
  • Deep understanding of market needs and norms; experience making global and regional strategies work on a local level
  • Proficiency in tech platform business models and the advertiser audience
  • Jaw-dropping writing and journalistic abilities
  • World-class communication, project management and cross-functional leadership
  • Experience managing external creative agencies
  • Proven track record of delivering quantifiable business impact
  • Growth mindset, and willingness to play both leadership and support roles with equal enthusiasm

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We’re looking for all kinds of people


To build an app that’s used and loved by people all around the world, we need a team with all kinds of different perspectives, experiences and backgrounds.

To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.

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