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Brand Writer, Performance

 

Brand Writer, Performance

  • San Francisco, California, United States
  • Full-time
  • Marketing

About Pinterest:

Pinterest is a company like no other. And this is a time like no other. We’ve spent the last decade building one of the world’s most beloved products. Now it’s time for us to build one of the world’s most beloved brands. We’ve earned the right to tell some bigger stories—and in a bigger way—than ever before.

Inspiration matters. Now more than ever. We want to tell the world why. That’s where you come in. The small but mighty Pinterest Writing Team is looking for an experienced writer to craft and oversee all copy in our performance campaigns. This short, quippy, playful, engaging copy in search, display ads and short GIFs drives new audiences to Pinterest, so that we can bring more people the inspiration to create a life they love. 

The Writing Team is growing fast, so this role has some serious growth potential. The team writes across all of Pinterests audiences: consumer, advertiser, creator and investor. This role will focus on the consumer audience, or what we call “Pinners.” If you’ve got an obsession with short, rhythmic writing and a fun voice/tone, plus a heart for storytelling and a hunger to write for an iconic brand, you could be just the person for this job. 

What you’ll do 

  • Be the sole copywriter on a small cross-functional team that crafts inspiring, timely ads that encourage people to try Pinterest for the first time or return to Pinterest for a whole new use case. 
  • Pitch campaign ideas, develop and write video copy, bring GIFs and animations to life with good words, brainstorm new ways for Pinterest to show up in the world, write snappy copy for campaign and social media...really what CAN’T you do?
  • Be Global. Think about how a sentence will translate globally or craft different takes for different markets (You don’t need to speak those languages to know, for example, that a french translation of an English sentence may appear longer, so you should shorten or work with designers to make more room). 
  • Join forces with passionate designers, producers, researchers, engineers and product marketers as we teach the world what Pinterest is and why it matters.
  • Help us develop the Pinterest voice and tone! Weigh in at workshops and team meetings! Debate the fate of words! 

What we’re looking for

  • 5+ years steeped in the wordly arts (agency and/or brand copywriting, marketing, journalism).
  • At least 2 years of experience writing specifically for performance advertising on platforms like Facebook, Instagram, Snapchat, Twitter and LinkedIn. Your CTAs are gold and you know what inspires people to click. You’re great at short-form copy that gets people energized in a few, pithy words. 
  • You’ve got some strong experience (at least 1-2 years) with Search Engine Marketing (SEM). You know best practices for Google search, and you can quickly apply them to your writing. 
  • You understand creative testing and measurement, and know how to adjust copy based on feedback from analytics + performance. 
  • You’ve worked in high paced, iterative creative environments before. You have experience writing 50+ lines in a couple of days, gleaning feedback and creating a fresh batch—all in a week’s time.  
  • Fluency in the Pinterest voice and familiarity with our audiences (US and international, creators and businesses). Take a look at some of our recent marketing campaigns on LinkedIn and Instagram; we’re looking for someone who can already write in our style.  
  • You’re passionate about writing inclusive copy. You’re knowledgeable about words that have harmful histories, and you catch them and cut them in creative. You represent diverse perspectives and voices in your writing and reach far outside of your comfort zone to embrace interests beyond your own. 
  • You’re someone who revels in the microcopy details AND consider the big picture of branding, product positioning and strategy. You get energy from writing a great headline. 
  • You’re a visual thinker who can mindmeld with designers and visually communicate their recommendations. You can create great copy from a single image or a quick video or GIF. And you’re excited by opportunities like SEM, where the words alone get to sing. 
  • You’re a practiced persuader who can back up their recommendations with sound reasoning and represent their thinking with conviction. You have experience expressing your opinion in a room full of opinionated creatives and stakeholders, even as the only writer in the room. 
  • You’ve worked extensively with marketers, designers, product managers, account managers, media planners and other cross-functional teams. 

#LI-SJ2

Apply Now

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Get to know us:

Our mission

Hear what CEO Ben Silbermann has to say about how Pinterest chooses to do the right thing on the internet.

Supporting our Pinners and Pinployees

Since COVID-19 upended life as we knew it, Pinners began using Pinterest differently than before, and Pinployees have a drastically new set of needs. Learn more about our response to and support of these new priorities, with well-being and self care at the forefront. 

Our commitments to inclusion and diversity

We are listening and acting. Read about the actions Pinterest is taking to increase inclusion and representation on our platform and at our company, and our commitments in support of other organizations. 

Our Employee Resource Groups

Pinterest is home to 10+ ERGs, hear from them on how they're inspiring and staying inspired at Pinterest.

What's new on the platform

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We’re looking for all kinds of people


To build an app that’s used and loved by people all around the world, we need a team with all kinds of different perspectives, experiences and backgrounds.

To put it legally: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. Pinterest policy prohibits unlawful discrimination based on race, color, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or any other consideration made unlawful by applicable federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pinterest is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of Pinterest and prohibits unlawful discrimination by any employee of Pinterest.

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