Brand Writer, Ads Marketing

Pinterest is a company like no other. And this is a time like no other. We’ve spent the last decade building one of the world’s most beloved products. Now it’s time for us to build one of the world’s most beloved brands. We’ve earned the right to tell some bigger stories—and in a bigger way—than ever before.

Inspiration matters. Now more than ever. We want to tell the world why. And more specifically, we want to tell advertisers and marketers why. That’s where you come in.  At Pinterest, we know that advertisers are people too. We’re on a mission to take the “boring” out of B2B writing. On our scrappy lil writing team, we believe that an advertiser-facing email can be just as compelling as a consumer or creator facing Tweet. That’s where you come in. 

The small but mighty Pinterest Writing Team is looking for an experienced writer to craft copy for our ads marketing channels. This team is growing fast, so this role has some serious growth potential. This role will focus on the advertiser audience, or what we call “Business Marketing.” If you’ve got an obsession with insights and data, plus a heart for storytelling and a hunger to write for an iconic brand, you could be just the person for this job. 

What you’ll do:

  • You’ll write, ship, and iterate copy for all business marketing email campaigns and Pinterest business social channels
  • You’ll partner with the brand insights team to identify the most compelling statistics, patterns and insights and help craft narratives around this research and inform our thought leadership pieces
  • You’ll translate Pinterest quarterly thought leadership narratives and insights into digestible content for ‘The Point,’ our new insights hub
  • You’ll steward and evolve the voice and tone of our business marketing writing and evangelize Pinterest’s voice and tone in our assets
  • You take regular feedback on what’s working and what’s not from our email analytics and advertiser spend and evolve writing based on these learnings
  • Join forces with passionate designers, producers, researchers, engineers and product marketers as we teach the world what Pinterest is and why it matters
  • Help us develop the Pinterest voice and tone! Weigh in at workshops and team meetings! Debate the fate of words! 

What we’re looking for:

  • 5+ years of agency or in-house writing, with strong preference for B2B experience
  • You understand data and measurement and know how to craft a compelling story around brand insights. In other words: you’re skilled at both the art and science of writing for brands
  • You’ve worked in high paced, iterative creative environments before. You have experience pivoting between short, pithy email copy and social copy and long-form narrative writing
  • You’re fluent in the Pinterest voice and familiarity with our audiences (US and international, creators and businesses). Take a look at some of our recent marketing campaigns on LinkedIn and Instagram; we’re looking for someone who can already write in our style
  • You’re someone who revels in the microcopy details AND consider the big picture of branding, product positioning and strategy
  • You get energy from writing a great headline
  • You’re a visual thinker who can mindmeld with designers and visually communicate their recommendations

#LI-CR1

Brand Writer, Ads Marketing

San Francisco, CA, US
Regular
Marketing

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