Building Pinterest's A/B testing platform
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Delivering relevant ads to Pinners
Pinterest is where people go to plan and shop, making ideas and ads from brands helpful in taking Pinners from inspiration to action. It’s our goal to ensure ads continue to be additive and not intrusive on Pinterest.
Advertiser recommendation systems
The Ads Intelligence team at Pinterest is charged with building and maintaining machine learning and algorithm-driven recommendations and the Recommendations Ranker to provide advertisers with the best experience in reaching relevant Pinners and help them reach their campaign goals.