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Pin Labs Projects

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Pin Labs Projects

Delivering relevant ads to Pinners

Pinterest is where people go to plan and shop, making ideas and ads from brands helpful in taking Pinners from inspiration to action. It’s our goal to ensure ads continue to be additive and not intrusive on Pinterest.

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Pin Labs Projects

Advertiser recommendation systems

The Ads Intelligence team at Pinterest is charged with building and maintaining machine learning and algorithm-driven recommendations and the Recommendations Ranker to provide advertisers with the best experience in reaching relevant Pinners and help them reach their campaign goals.

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Pin Labs Projects

How Pinterest fights spam

Hundreds of millions of people visit Pinterest each month to discover ideas among billions of Pins. Inspiration is a high bar and so we must be vigilant in ensuring Pinners don’t see spam, harmful content, or misinformation.